Users will soon have a updated setting that permits them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the company revealed that it now features in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread launch. This shift aligns with a surge in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a label for inferior, mass-produced content that is often illogical or surreal.
“We know from our community that a lot of users enjoy content made with AI tools, from computer-generated images to informative clips, and we aim to offer the community the power to adjust the amount of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The service shared that there are now 1.3bn videos on its app tagged as artificially created. Collectively, over 100 m videos are submitted to the platform daily, making AI content a limited percentage of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the volume of AI content they watch by accessing the “manage topic” feature in the application and selecting “AI-generated content”. Other topics that are already be controlled under the tool include current affairs, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s rules require content makers to tag “realistic” AI-made content, and it forbids harmful fake videos of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its terms of service.
In addition, the app will henceforth apply an AI-generated watermark to content made using its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This action is aimed to deter users from trying to bypass the labeling process.
AI Literacy Programs
The company is additionally launching a $2 million educational fund for professionals and groups to create educational content about ethical AI use. This initiative will assist non-profit groups focused on educating coding and technology.
Content Safety Approach
The video-sharing app has supported its moderation strategy, following controversy over intentions to cut jobs for numerous review team members in the United Kingdom. It is set to reduce hundreds of positions in its trust and safety team in London, with labor groups and internet security professionals expressing worry that humans are being replaced by automated systems.
A senior executive explained that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content prior to it has to be seen by humans. TikTok stated a significant reduction in explicit and harmful content handled by human moderators over the previous year due to the use of its AI tools.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a extensive automated help is proving valuable work at speed.”
